David and Karl trade off teaching the importance of polling and focus groups, while also highlighting the limitations of these types of research. Karl breaks down what you need to include in a comprehensive campaign budget, how to figure out how much money you can raise, and the different ways you can go about raising it effectively.
Using effective ads from past successful campaigns, David and Karl teach you the different types of messages you can create for your campaign, from biographical content to positive, comparative, and negative ads. David discusses the importance of the campaign launch, the fundamentals of the stump speech, and why candidates must be aware that all their actions are under scrutiny in a campaign. David and Karl explain how essential social media is to modern campaigning.
Learn how to use social media to spread your message, target voters, solicit donations and find volunteers. Karl breaks down why direct mail continues to be a valuable tool to reach voters during your campaign. Using his experiences in the Obama presidential campaign, David offers his unique perspective on the power of slogans and logos. Karl and David teach you strategies to support your candidate during the grueling election cycle, from finding ways to preserve their energy, to delivering tough feedback.
David and Karl also discuss why volunteering can be an excellent entry point in working on campaigns. Using examples from historic debates, David and Karl break down the tactics candidates can use to effectively win a debate. David illustrates how to successfully emerge from the inevitable mistakes and negative attacks that happen during the course of any campaign. Karl goes into a George W.
Bush case study — the drunk driving one — in which they knew the information was out there and could hurt them but what they should have done is chosen a time some time after he secured the nomination in which they the party would have willingly revealed the information themselves, got it out there, and got it behind them — instead of having it revealed for them.
We then get into the biases that women and people of colour must contend with but also we learn about their strengths and how they are positively perceived.
This part of the course really gets you thinking about how to take an obstacle and turn it into a strength. The researching your opponent part of this MasterClass was also fascinating, not just for the content itself but looking at what they other students are saying in the student comment section.
The comments really reveal what I already could tell halfway through the first class…. People are finding this class electric, informative, dramatic, educational, controversial and passions are running high — the greatest and the worst emotions. Not only do we go into the how and why of researching your opponent but I personally found the section on the ethical implications of researching your opponent fascinating.
Then we get into the campaign plan itself. Also nice bonus materials in the form of a downloadable Campaign Strategy Primer for a complete campaign timeline — not only is this stuff applicable for most fields especially politics obviously but I think writers in the political thriller genre will find a ton of value in this course.
I skipped around a bit in this MasterClass, picking and choosing what modules I thought looked most interesting so I pushed past budget stuff and went straight to the lesson on understanding the electorate and targeting voters. Then we get into analysing historical data in order to pick up patterns and estimate how the future is going to go. How to determine base votes and ceiling votes through past losing and winning candidates.
Looking for the swing. You have areas that are really red and really blue but you also have locations where swing voters tend to be higher. I also found the discussion on the difference between persuasion and mobilisation fascinating. You learn all about finding who the people who need to be persuaded are and who the people who need to be motivated are. Technology has changed the political landscape and shaped campaign strategies.
Hence, the tutors consider all modern dynamics influencing politics and provide lessons on using advanced campaign tools and social media. Karl Rove and David Axelrod tips empower learners with insights that guarantee election wins. More, the instructors highlight the current and future state of politics.
The highlights impact students with strategies and new political perspectives. As learners become more enlightened on e-learning, innovation will be a primary determinant in the choices of a learning platform.
MasterClass has become a leader in embracing uniqueness and modern ideologies in its lesson offerings. While other schools continue to stick to traditional education styles, MasterClass incorporates cream concepts from its line of instructors. Instead of a conventional curriculum, the platform has adopted and compiled proven strategies into lessons.
Course content comes from techniques that have earned its instructors success while practicing. In the campaign strategy and messaging lesson, the tutors offer on-point tips that secured wins in Bush and Obama elections. Today, the mention of MasterClass, brings to mind, the long list of instructors in its spectrum.
The campaign strategy and messaging lesson come exclusively to MasterClass students. In, MasterClass, students can take on more lessons after completing the campaign strategy and messaging lesson. Students can take lessons in music, cooking, design, photography, economics, tennis and more subjects besides their main course. Some parents and guardians would want to book lessons for their children. MasterClass has a unique gift plan for such instances.
The gift option is an incredible offer designed for parents who want to encourage talent growth in their kids from a young age. Twenty-four video lessons shell out Karl Rove and David Axelrod tips to learners. The videos breakdown a campaign-running process while showing students the way in politics.
The videos are not the final release, as the tutors also hand out a campaign strategy booklet. A great thing with the videos and learning material is they meet the best standards. HD videos, smooth transitions between scenes and quality audio define all sessions to the end. Like all online classes, students can learn from anywhere.
Courses are accessible via smartphones, desktop or Apple TV. Learners can ask questions, discuss learning material and submit assignments. David Axelrod and Karl Rove have managed two successful campaigns each for different presidential candidates.
They both possess varying perspectives into politics, which is a great advantage for learners looking for a dynamic lesson. Lessons come from proven campaign strategies and techniques.
Students can take the class sure the curriculum guarantees success and wins in a muddy political environment. Again, the lessons and perspectives gained in the lesson can get used in varying campaign environments. They are not focused on only presidential campaigns. The affordability of the lesson and MasterClass compatibility make it possible for everyone to take the class. The lesson covers campaign strategies to the roots, but lack of a free trial makes it hard to try the lesson.
However, with the day money-back guarantee every aspiring student should take the class free of doubts.
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